Month: January 2024

The political bias slant of the three major cable news networks is beyond blatant. There! Now for full disclosure, this writer is conservative in nature, so I tend to default to Fox News only because the other two, with their ridiculous over the top, woke agendas, make me nauseous. The only exception is that CNN does seem to do a better job reporting on world-wide crisis events. But this post isn’t about politics. It’s about the commercials that run on these networks.

It pains me to say this, but Fox News ranks first in disingenuous commercials. Among the many that I find distasteful are William Devane pitching gold from Rosland Capital while standing on a battleship deck wearing a flight jacket and aviator sunglasses, Mike Lindell and his annoying My Pillow ads, and Tom Sellick using his folksy persona to convince seniors that they need a reverse mortgage. Let’s not forget the incessant Back to Nature supplement ads that have no scientific health basis.  But the worst of all are the ads from this guy named Jonathan Lawson hawking life insurance from Colonial Penn. https://www.youtube.com/watch?v=v8ldmLkS1AE

The pitch is that guaranteed coverage for anyone 50 to 85 costs only $9.95 a month. The catch is that $9.95 per month ($120 per year) only buys $760 in coverage for a 68-year-old male. The other catch is that the full death benefit only pays out if death occurs after two years of the policy date. What a deal, huh? 

Here is one of my old posts from 2008 that still rings true today – well, mostly…

Saturday, November 15, 2008

Gentlemen Prefer Bonds

Stocks and bonds are the instruments of equity and debt, both of which represent claims against a company’s assets. The truth of the matter, however, is that common stocks are at the bottom of the food chain with respect to those claims. Further, it has been said that “the value of a stock is a function of its capacity and propensity to return cash to its owner” – [Josh Peters, The Ultimate Dividend Playbook]. Well guess what… 99% of stocks have done a lousy job of performing that particular function.

Notwithstanding any market rallies that occur subsequent to this post, stocks [as measured by the S&P 500] have been essentially flat for the last 10 years. Their paltry 1% dividends have done little to mitigate that dismal performance. Bonds, on the other hand [by the way, the bond market is nearly 3 times the size of the stock market] continue to deliver consistent predictable returns day in and day out. Another fact propping up the bond vs. stock argument is that bondholders are two steps ahead of common stocks when it comes to distribution of assets in bankruptcy or other liquidation.

Now having made somewhat of a case for the preference of bonds over stocks, there is even a better option in todays markets. That option is Preferred Stocks. I would have titled this post “Gentlemen Prefer Preferreds” but it wouldn’t sound as sexy. Anyway, preferred stocks are essentially a hybrid product of stocks and bonds.

While there are some variations, preferred stocks are usually issued at a par value of $25.00 and typically have a call date of around 5 years. The call date represents the date that the issuing company can exercise its option to call in or buy back the preferred stock at stated par value. When issued, a fixed dividend is declared and will remain in place until the stock is called by the issuing company. For the most part, these dividends qualify for the 15% dividend tax rate compared to interest which is taxed as ordinary income. And the main reason they are called Preferred is that the dividend payments and claims against assets come in front of those given to Common stock.

Now here’s the best part. The recent stock market slide has depressed the market prices of Preferred issues as well. All of those initial coupon rates of 4% – 5% when issued are now yielding 8% – 10% and more for investment grade Preferreds. Besides the handsome dividend payments, there is also the prospect of future capital gains as they begin to ascend back to their par values of $25.00, which would boost total returns well into double digits.

So if you believe that in fact markets will eventually recover during your lifetime, why not get paid an excellent return while you wait? -wj